Trackage, an innovative logistics startup specializing in Yard Management Systems (YMS), faced the challenge of creating a brand identity that resonates with a diverse audience, from top-level executives and managers at multinational corporations like DHL, 3M, Whirlpool, and Shoppe, to end-users and drivers on the ground.
The branding needed to be versatile enough to be effective across various platforms, including software interfaces, mobile apps, and offline marketing materials.
The branding for Trackage emphasizes clarity, efficiency, and reliability, central to logistics. Its adaptable visual identity, featuring a dynamic logo, professional color scheme, and modern typography, ensures consistent and effective communication across diverse platforms and audiences.
